ScentsOn E-Commerce Website - Sri Lanka

About The Project

ScentsOn online store

ScentsOn is one a of top perfume sellers in the country. They established with the ambition of providing customers with a unique shopping experience. Currently they offer a wide range of high-quality perfumes, for any occasion, plus easy stress-free shopping any time of the day or night.

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CUSTOMER:

ScentsOn online store

CATEGORY:

Web Development (WordPress)

DATE:

Nov 23, 2022

Website

https://scentson.lk//

Project Overview

ScentsOn.lk, Sri Lanka’s premier online destination for luxury cosmetics and perfumes, partnered with Epceylon Solutions to redefine their digital identity. Previously known as Uniques.lk, the business faced challenges with an ineffective brand name, an outdated website, and poor user experience. Our mission was to create a sophisticated, feature-rich e-commerce platform that resonated with the luxury market and provided advanced functionality to users.

Scope of Work

To meet ScentsOn.lk’s unique requirements and align its online presence with high-end branding, we utilized the WoodMart theme for its premium aesthetics and extensively customized it to deliver a tailored solution.

Core Features Implemented

Exploring the Core Features of Development

ScentsOn.lk required a custom WordPress-based site to address the technical and usability issues of their previous website. The site requirements included a responsive layout with a mobile-first design, custom edits for the WooCommerce plugin, and advanced changes for payment gateways. We also implemented numerous custom developments for the theme and several plugins.

Custom WordPress CMS

Mobile-First Design

Custom Development for Theme

Custom Developments for Koko Payment Gateway

Custom Developments for WooCommerce Cart and Checkout Pages

Custom Developments for Free Gift and Gift Wrapping Options

Plus, numerous other custom developments to enhance functionality and user experience.

Crafting an Elegant, User-Friendly Interface

Tailored fonts, layouts, and visuals to convey elegance.

Enhanced usability with a modern and clean design.

Refining E-Commerce Features for Convenience

1. Payment Flexibility: Integrated payment gateways such as PayHere, Sampath Bank Gateway, Mint Pay, and Koko for a smooth checkout process.
2. Abandoned Cart Recovery: Implemented an automated cart recovery system, boosting sales.
3. Product Syncing: Seamlessly synchronized inventory with platforms like QuickBooks for real-time stock updates.
4. Buy Now Button: Added a custom quick-buy feature for faster purchases.
5. Gift Options: Advanced gift-wrapping options with personalized notes for special occasions.
6. Loyalty Programs: Designed a system to reward repeat customers.

Empowering Smart Shopping Decisions

1. Product Comparison & Wishlists: Enabled customers to make better purchasing decisions.
2. Restock Notifications: Notified users via SMS, email, and WhatsApp when products were back in stock.
3. Abandoned Cart: Sent reminders to users with incomplete purchases, drastically improving conversion rates.

Seamless Experience for Mobile Shoppers

Created a separate mobile layout for seamless navigation and faster load times, ensuring a smooth experience across all devices.

Tailored Shipping & Fulfillment Options

Multiple shipping methods, including express delivery and cash-on-delivery, to meet diverse customer preferences.

Real-Time Communication & Support

Integrated WhatsApp Chat Support for real-time customer interaction.

Automated updates on order statuses via SMS, email, and WhatsApp.

Security at Every Step

SSL encryption, advanced validation methods, and multi-factor authentication (MFA) to ensure customer data safety.

SEO Strategy

Building SEO authority on the new domain was a critical aspect of the project. Our comprehensive strategy included:

Keyword Optimization: Focused on high-ranking keywords for luxury cosmetics and perfume searches.
Technical SEO: Enhanced site speed, mobile usability, and structured data for search engines.
Content Marketing: Optimized meta descriptions, product descriptions, and alt tags for all images.
Backlinking: Secured high-quality links from authoritative websites to improve domain authority.

Despite initial skepticism about SEO, ScentsOn.lk saw a dramatic increase in organic traffic, leading to a significant reduction in paid advertising on platforms like Facebook (Meta).

Turning Challenges into Opportunities

Challenge	Solution
Design Approval	Presented data-driven insights and mockups for a focused design approach.
Domain Transition	Implemented a 301-redirect strategy with aggressive social media campaigns.
Custom Feature Requests	Delivered features through iterative planning and collaborative testing.

Results

Enhanced User Experience

The luxurious, mobile-friendly design positioned ScentsOn.lk as Sri Lanka’s go-to platform for luxury cosmetics and perfumes, offering users a seamless and premium shopping experience.

Increased Sales

Abandoned Cart Recovery alone contributed to a significant revenue boost.

Advanced gifting options and loyalty programs drove repeat purchases.

SEO Success

Organic traffic surged, reducing reliance on paid campaigns. Improved search engine rankings placed ScentsOn.lk among the top e-commerce websites in its niche.